On eG Forums we’ve been talking about the The Whopperettes, a Burger King-run website featuring 1930s-style showgirls dressed up in costumes resembling various hamburger accountrements. The Whopperettes were also featured in their own 30-second superbowl commercial.
First of all, I have a huge confession to make — I love fast food. I don’t make it a major component of my diet, but there are times when I have to put one down my throat and suffer the unpleasant consequences later. The Whopperettes are such effective advertising, that I really, really want a double whopper with cheese now. So much, that I decided to name my blog and its dot-com name (www.offthebroiler.com) after a Burger King-ism.
Off the Broiler is a “Have it your way” little known customer option on Burger King’s Point of Sale (POS) system. If you order your burger “Off The Broiler”, they take a fresh uncooked hamburger (or two, if you get a double), send it thru the broiler conveyor, and in about seven minutes, you get a freshly made hamburger, not one that’s been sitting under their heat lamps for God knows how long. Sure, it doesn’t give you that instant gratification, and if you go during a really busy lunch hour, it can probably take you ten minutes or more to get an OTB whopper, but it’s totally worth it.
So I’ve decided to name this blog Off The Broiler because this is going to be my fresh take on the food industry, restaurants, cooking, technology, politics, popular media, TV shows (Science fiction being a huge focus) along with my usual sick sense of humor and controversy attached.
Meanwhile I encourage you to come up with some bizarre creations on the Whopperettes web site. Knowing programmers, I’m fairly sure there has to be some easter eggs in there if you put in some bizzare condiment/dressing combos. I’ve already put in all ketchup and all cheese but that hasn’t yet yielded anything. Let me know if you find something!