NYC Dining: Max Brenner


Max Brenner: Chocolate By The Bald Man
841 Broadway New York, NY
141 2nd Avenue New York, NY

The new Manhattan Max Brenner cafe/restaurant/chocolate shop, which has only been open for three weeks, already has all the makings of a complete Willy Wonka experience, minus the Oompa Loompas. Willy’s been replaced by a charming fashionable bald Israeli man, but if you’re anything like me, this restaurant is a dangerous place to be, and you’ll have to resist the temptation of going completely Augustus Gloop on the place.

Chocolate Pizza. Oh yes.

Croissants

Waffles with Chocolate Sauce, which was put out for sampling.

Dark Chocolate Granita. I highly reccomend these.

Choices, choices.

Chocolate Waffle Balls. Mmmmm.

The “Bald Man” himself, Oded Brenner, founder of Max Brenner chocolates.

50 Responses to NYC Dining: Max Brenner

  1. harry says:

    It’s crazy how Max Brenner (who is a fictional character by the way!) chocolates has exploded. I remember when it was just a small little chocolate shop on emek rafiam street in Jerusalem just 10 years ago. The brand was actually purchased by Elite a few years ago.

    At the restaurants in Israel you can get a salad with white chocolate shavings. Do they have that at the NY branch as well? I have to say, the NY branch looks substancially cooler than the two here in Tel Aviv and Herzliya.

  2. Wait a second, are you telling me the guy in the photographs above is an actor? He told me he was Max Brenner! The woman he was with was his publicist.

  3. harry says:

    Lol. No actor. The name Max Brenner is the combined names of the two founders – Oded Brenner and Max Fichtman. I think that is Oded pictured above. It’s marketing baby!

    So what did you eat!?!?!?

  4. You’re correct, Harry, I’ve corrected it in the blog.

    What did we eat? I got two of the brownie cookies to take home, we had two sandwiches, a ham and cheese and a chicken with sundried tomato, the dark chocolate granita, and Oded fed me some dark chocolates from that large glass display case.

  5. ginger says:

    lucky you. if oded fed me anything i’d melt into a pool.

  6. [...] WordPress tags led me to Off the Broiler. Wow. This guy goes to amazing New York restaurants, takes mouth-watering photos, shares clever recipes. Just go. Look once. See if you can find the chocolate pizza. (If you hate to search, click here. It is the second photo down.) [...]

  7. Dr. Paul Gervais says:

    Wonderful!

  8. Jim says:

    Chocolate Crunchy Waffle Balls – $1.95 per oz! ARE YOU INSANE!?!?!?!? That’s $31.20 a pound! The best steaks are less than that! Yuppies are nuts!

  9. Randi says:

    I was going to say that about the waffle balls. Insane. Are they worth it?

  10. Col. Gloop says:

    So….. how are the prices at the souvenir shop?
    Anyone has prices for hug cup? suckao cup?
    Thanks,
    The Colonel ( now retired)

  11. homary says:

    Hi
    I’m Homary from Tokyo……..Use to live in NYC
    I am very interesting about who is investing to Max Brenner’s chocolate shop ???

  12. Max Brenner is owned by Elite, a large food and confectionary company based in Israel.

    http://www.elite.co.il

  13. Daniel says:

    WOW I want to go there lol !!!

    Bet you won’t find any Mormons there though…..

    They can’t have Choc… anyways …

  14. Shirley says:

    My 19 year old son took me to Max Brenner in downtown Sydney Australia this past July. Had the spicy Mexican hot chocolate and fresh strawberry chocolate fondue. To absolutely die for. I am booking my flights back to “visit my son”, but to really go back to Max’s.

  15. [...] I’m not the type of person who can see a shop sign that reads Max Brenner: Chocolate by the Bald Man and just keep walking. Upon entering, I found myself in one of the most over-the-top, overwhelming spaces that I’ve encountered in NYC. Everything is some shade of chocolate, and most things are chocolate in this 5,000 square foot space near Union Square. At the crossroads of the gift shop, pastry counter, and restaurant areas, you’ll see bins full of hot chocolate powders, a glass-topped table full of truffles, chocolate cakes, chocolate marshmallow pizzas, chocolate bar-filled bagels ready to be warmed, shelves of chocolate candies in boxes, and… sandwiches.  There are fantastic pictures here.  It feels a bit gimmicky, but it all comes out on just this side of charming — if you know that one thing is true within this chocolate fog, it’s that there’s obviously a passion for celebrating chocolate here. I kept wondering, “Who are these people and how did they come to do so much with chocolate???” This article explains that Max Fichtman and Oded Brenner launched it ten years ago in Israel. They sold it to a large food manufacturing company that has been opening franchises around the world. Apparently, Oded Brenner has taken on the Max Brenner role. He is bald. [...]

  16. [...] i have gotten a glimpse of the promised land, courtesy of this quite cool blog, and i must tell you…it looks good. i will have to make a pilgrimmage soon so that i may make my offerings to the goddess, Chocolatl. [...]

  17. Dan Bartlett says:

    Max Brenner is something else! We are witnessing a chocolate revolution and Max Brenner’s kinda like fonzie jumpin over the shark. The Chocolate “lifestyle” as we know it is now dead and gone with the creation of his 5,000 square foot Applebee’s in Union Square New York. Trendestters like Jacques Torress are alive and well not like the candy-created vision for which Wonka-like “Max Brenner has been created. Well iIt was fun while it lasted. Me, I’d rather feast at the originals, Payard, Maison du Chocolate, Chocolate Bar and Li Lac. Give me back the old days please….

  18. Steve says:

    Normally I can resist sweets, but Maxie Brenner has me drooling and reaching for an insulin shot.

    Is there anything available that’s sugar-free? I hope, I hope…

  19. BlogEema says:

    These photos are amazing. I’m going to have to go and check this out. And then I won’t be able to fit through the door to leave, I’ll have to live there forever and ever. At least I’ll save on rent.

  20. Rick Reed says:

    Check out this website that did a cool video profile on the place: http://link.brightcove.com/services/link/Max+Brenner+/bcpid78334397/bctid184432227

    This place is absolutely the best place I’ve ever seen in New York.

  21. Sophia says:

    I recently went to sydney on holiday and discovered this shop and fell in love with it. Unfortunately i live in new zealand and can only dream of it as there are no Max Brenner cafes in New Zealand. I am so hoping it comes to New Zealand.!

  22. Bruce says:

    Is anything kosher here?

  23. Only the boxed stuff from Israel.

  24. TONY says:

    I JUST WANTED 2 KNOW IF U GUYS KNOW WAT TRAIN AND STOP IS BY THIS PLACE???? IM VERY XCITED 2 GO THERE!!!!!!!!!!!

  25. kaneez says:

    When did this open in NY??????????????????

  26. Anne says:

    I went to this place last weekend. The service was totally horrible. There was a brown-haired waitress that was the rudest, most conceited person I have ever met in my life. Never going back! and the place is so over-priced. go to veseleka for your coffee and deserts.

  27. Laura says:

    Hi. I cited your article in my own review about the restaurant. Thanks, and check it out!

  28. Nicole says:

    omg! this looks fantastic! i am DEFINETLEY gonna try this stuff out!!!!!!!!!
    love ya!
    Nikki

  29. MS says:

    This place is amazing. yesterday i descovered it, and i fell in love.
    i already wanna go back.
    you can just love it. good service and great food
    very well recomanded

  30. C says:

    I work there. Everything is kosher.
    Oded Brenner is now “known” as Max Brenner, he created the whole idea and concept, it’s not a “marketing baby”.

    I personally also think everything sold in the chocolate shop e.g. waffle balls – are an insane, not-worth-it rip-off. but the chocolate bar is good =)

  31. josiah smits says:

    Hey are there no maxs in NZ? Come on !!! I had the ultimate experience first on a holliday to paramatta, Australia. If its on the cards, this place would go of in my little country! If I am stupid, tell me where I can order these wickid chocolate products in NZ. Please. Best hot chockys ever.

  32. [...] Max Brenner is an Israeli company (the name is a composite of the two original owners), has branches in Australia and other parts of the globe as well, and I’m told they do a mean hot chocolate in their cafes. It would seem from the packaging that there is as much emphasis on marketing as on chocolate, but it seems to be working. There are photos of one of the NY shops and one of the original owners here. [...]

  33. Lou says:

    I ate at the NYC location at 14th st and had the Chocolate Mess gooey cake. It was awesome!

  34. Nina Ess says:

    If you want bad service and food cooked in dirty pans then go here. Also, noisy from workers fixing broken furniture.

  35. NYPretzel says:

    Nina, did we go to the same place?!! I was there today, a day after you, & the service was excellent, the food was chocgasmic!!!! The mexican spicy hot chocolate was out of this world.

  36. RCC says:

    Fun, ridiculously indulgent. Food not so great but chocolate and desserts fabulous. The New York of my chldhood had an ice cream parlor called Jahn’s where they served crazy sundaes–This shop is a chocolate reincarnation of the old ice cream parlor. Just what NYC needed. Guaranteed to make you smile

  37. Robert says:

    Everyone says the food is bad, but I really enjoyed the tofu sandwich with salad (a bit more dressing then I might have preferred, but tasty). Anybody else enjoy the food or am I crazy?

    The food was slowish, but in compensation (which seemed overkill, because it wasn’t that slow) I was instructed in no uncertain terms to order a free desert (that’s a good thing)! Since my server was someone other than the manager-type who told me that, it was rung up on the tab, but then they took it right off…and I loved it, it was the amazing chocolate cake the New York Magazine article hated.

    I’d describe this place as “Manhattan Casual,” with atmosphere, prices and food (pretty respectable veggie sandwiches, as least) to match. I’d certainly go back. It isn’t a “power lunch,” kinda place, but it’s fun and I found the food to be quite edible.

  38. Kathy says:

    woowwwooooowwwwwwwwwooooooooooooowwwwwwwwwwwoooooooowwwwww
    that looks so good!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  39. Stefani says:

    Take me there NOW!

  40. D.C. DEB says:

    ….I WANT TO TELL YOU ALL THAT I JUST WATCHED “PAULA’S PARTY ” ON FOOD NETWORK AND
    MAX BRENNER WAS ON THERE…… IT WAS AWESOME TO SEE THE DESSERT HE MADE …AND WATCH HIM AND PAULA…AND AS ALWAYS SHE WAS GREAT…..I LOVE YOU PAULA……
    MS. D.C. DEB ….FROM BREEZEWOOD, PA..

  41. c. dubya says:

    Someone above mentioned Mormons don’t eat chocolate. Hahaha… I’m about as Mormon as they come and I’ll tell ya, I can’t wait to go this place! The mo’s most certainly eat chocolate.

    … and I’m about to gorge myself silly.

  42. missbooti says:

    OH SWEET LORD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  43. Raj says:

    Why would you need a pound of waffle balls?? One would think they are light any way.

  44. LH says:

    I think Max or Oded is pretty cool and he was great on Paula Deen`s show.
    I guess they had that scene planned where she squirted him with the chocolate syringe.
    They are two over the top people that know how to have a good time.

  45. WOW! What a place…I’m drooling just looking at the pictures. This rates a trip to New York all by itself. I’m a confirmed chocoholic and proud of it.

    It’s about time someone devoted a quality restaurant to chocolate.

  46. [...] car tout ce que j’aime était réuni: Chocolat, ambiance, belle présentation, bon goût et décor magnifique. Ils nous [...]

  47. peter sookra says:

    HI MY NAME IS PETER SOOKRA FROM THE CARIBBEAN TRINIDAD AND TOBAGO I SAW YOU WITH PAULA DEEN AND JUST LOVE THE CONCEPT EVER TAUGHT ABOUT HAVING ONE IN THE CARIBBEAN .

    PETER SOOKRA
    2 CRYSTAL CLOSE,
    SUNRISE PARK ,
    TRINCITY,
    TRINIDAD
    WEST INDIES

  48. This place looks lush! I take it it’s expensive compared to regular candy stores?

  49. Thats wat i need now with cup of of coffee ….Suger Rush

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 221 other followers

%d bloggers like this: