Best Buy: Dress all the sales reps up like Dumbledore!

September 10, 2009

zd-macattack

My colleagues Mary Jo Foley and Adrian Kingsley-Hughes wrote today about the plans that Microsoft has in place to train retail sales staff at Best Buy how to position PCs with Windows 7 for prospective systems buyers against Apple’s Macintosh systems and of all things, Linux.

This sort of grassroots negative campaigning against the Mac and Linux is really not the way Microsoft should address buyers in the upcoming year and holiday season. Just like negative political campaign advertising and grassroots door to door stomping, it often leaves a bad taste in everyone’s mouth and comes off as completely without class. Worst case, it has even been known to even backfire as a campaign technique. From the perspective of effective sales and marketing tactics, at best I would classify this as bottom feeding.

Click to read the rest of this article at ZDNet Tech Broiler.


NJ Dining: Picklelicious (UPDATED)

August 4, 2006

Picklelicious
384 Cedar Lane, Teaneck NJ
(201) 457-0500

NOT OPEN SATURDAYS.

Web Site: http://www.picklelicious.com

Pickles are something that I believe most people take for granted, and have difficulty invoking passionate thoughts or rabid cravings in anyone but the most hardcore worshiper of the briny arts. Sadly they are, for most Americans, a condiment that ends up (many times omitted by request) on fast food burgers or an insipidly sweet or cloyingly vinegary vegetable mass resembling a cooked to death kirby that is pulled out of a heat pasteurized jar originating from some big food conglomerate. And that’s a damn shame, because a real Kosher-style fresh Pickle is a marvelous, marvelous thing.

Pickelicious’s new retail location on Cedar Lane in Teaneck (2010)

Real Kosher pickles are facing extinction, and there are a scant few companies in the New York Metro area still making them. Even rarer than the jarred variety of fresh, refrigerated kosher pickle (like the Ba-Tampte brand made in NY) is the kind you used to be able to get out of a barrel on Delancey Street on the Lower East Side of Manhattan. But the mythical Lower East Side pickle barrel place doesn’t exist anymore — they’ve either moved out to Lawn Guyland, or in Picklelicious’ case, Jersey. Which is quite fortunate for us! And if you don’t live in Jersey, you can get them shipped to you.

Robyn Brown-Samra, Picklelicious‘ owner, comes from a long line of artisan pickle makers. She and her brother Jay, and her (late) husband Leo opened a popular pickle store on Amsterdam Avenue in New York City in the 1990’s. But after her husband passed away, she closed the store and moved to a house on River Road in Teaneck and opened a retail store. In 2007 she closed the River Road store and decided to focus on the wholesale/web business.

But in February of 2010, Robyn opened up a newer, smaller retail location on the main drag of Teaneck’s Cedar Lane business district. And now we’re sure she’s here to stay.

There’s more to pickles than meets the eye. Click on the “Read the rest of this entry” link below for more.

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