Welcome Cookstr!

November 19, 2008

cookstr2 by you.

The Cookstr web site launched this week is the first recipe site to partner with cookbook publishers and includes celebrity chef recipes from cookbooks.

Last night I had the pleasure of attending the launch party for Cookstr, a new recipe web site that will feature selected content from actual published cookbooks, which includes the celebrity chefs you all know and love (Mario Batali, Jamie Oliver, Julia Child, etc) as well as non-celeb but hardcore cookbook authors such as Mark Bittman or Madhur Jaffrey, and famous four-star restaurant chefs such as Jean-Georges Vongerichten, Eric Ripert and Daniel Boulud. This differs significantly from other recipe-type sites such as Recipezaar, where the content isn’t vetted or even tested, or even recipe sites like Food Network’s where the recipes are limited to what their own specific celebrity chefs have cooked on TV. If you want Nigella’s actual cookbook recipes, you either have to buy her cookbooks — or go on Cookstr.

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