49 Route 17 South, East Rutherford NJ
Web Site: http://www.cheeburger.com
It seems that during the last months of 2010, when it came to restaurant openings in Northern New Jersey, it was all about the upscale hamburger chains — Elevation Burger in Montclair, Bobby’s Burger Palace, multiple locations of Smashburger, Zinburger in Clifton, and now Cheeburger Cheeburger, a 50’s-style hamburger chain that originated on the Gulf Coast of Florida, on Sanibel Island.
Cheeburger Cheeburger is now a pretty big chain, with locations in 20 other states, but it’s never been able to take hold in the Northern part of New Jersey. Indeed, I’ve been to their locations before, but the last attempt to open a location in sleepy New Providence burned out like a candle in the wind in 2007.
The current franchisee owner, Steve, who owns the rights to open locations in all of Northern New Jersey, has decided to start out in East Rutherford, a very high-traffic area with many retail businesses, so it should do quite well.
Can we have our very own Cheeburger in Paradise in New Jersey? Click on the “Read the rest of this entry” link below” for more.
Cheeburger Cheeburger has adopted a 1950’s-style aesthetic for the chain, serving large griddled burgers as well as Chicken Sandwiches, salads and wraps.
All forms of 1950’s-style decorations and ephemera can be seen on the walls, including faux front-ends and side profiles of classic muscle cars. To complete the 1950’s experience, the company also maintains its own streaming radio station via satellite feed that it pipes into all its restaurants, which you can listen to on their web site, that plays oldies non-stop.
Main Dining Room
Counter seating area.
The restaurant features full table service and is family-friendly.
A view of the grill area.
Fountain drinks are filled in Mason Jars.
Cheeburger Cheeburger’s french fries and onion rings are of the fresh-cut variety and I would compare them favorably with the best you could get in the area, including Five Guys. The French fries are cut (with skins still on) and soaked for twelve hours before cooking, and then deep-fried in peanut oil.
The Onion rings are fresh beer-battered and fried exactly right with still quite a bit of bite in them. Of the various dipping sauces we tried, we really liked the horseradish sauce the best (light orange colored). The cheese sauce was disappointing, which is of the commercial artificial-tasting type you’d see from SYSCO.
Cheeburger Cheeburger is known for their sliding scale of five different burger sizes and huge array of toppings to choose from, which vary from location to location. The “Classic” shown left, which we had prepared with marinara sauce and mozzarella cheese, is 5.5 ounces. In between are “Semi-serious” (7oz), “Serious” (10oz), “Delerious” (14oz) and the “Pounder” which is actually 20-ounces pre-cooked weight, shown at the right, with pepperjack cheese and bacon. It looks like it wants to eat the other one, doesn’t it?
If you can finish a Pounder in a single sitting, you’ll get your picture up on the wall. This is a photo of the entranceway to the Sanibel Island flagship location in Florida. These photos represent a single WEEK of Pounder eaters just at that location.
If you visit the Sanibel Cheeburger Cheeburger, they have photo albums going back to the mid-1980s of every person that has eaten a Pounder at that location. Some people have actually been awarded the distinction of eating MULTIPLE Pounders. The record at the flagship location was five in one sitting, by a hungry (skinny) teenager.
Rachel and I were able to SPLIT a pounder and the little burger in East Rutherford and we walked out pretty stuffed.
Cheeburger Cheeburger also has a comprehensive shake and malt menu.
Made with real scooped ice cream.
Professional Hamilton Beach shake blender. I gotta get me one of these.
The Rutherford location also boasts a commercial Waring waffle iron…
For making creations like this, if you aren’t already stuffed to the gills!