AMC’s Dine-In Theatre seeks to re-invent the movie-going experience with in-theater dinging cocktails and waitress service right from your seat. But in the face of On-Demand streaming content and inexpensive, high-definition home entertainment technology, is the movie theater still viable?
Like many Americans, I love going to the movies. There’s something special about the entire experience, sitting in the dark theater with a huge screen, booming sound system, munching on popcorn, and being in a large venue where you’re sharing the experience with others.
Movie-going has been practically a cornerstone of American society — more marriages and long-term relationships have probably started from “dinner and a movie” than any other. I myself can attribute the first date with my wife to going to a movie some 16 years ago. I even remember what film we saw — Star Trek: Generations. The movie was so awful, I’m surprised I even got a second date.