My colleagues Mary Jo Foley and Adrian Kingsley-Hughes wrote today about the plans that Microsoft has in place to train retail sales staff at Best Buy how to position PCs with Windows 7 for prospective systems buyers against Apple’s Macintosh systems and of all things, Linux.
This sort of grassroots negative campaigning against the Mac and Linux is really not the way Microsoft should address buyers in the upcoming year and holiday season. Just like negative political campaign advertising and grassroots door to door stomping, it often leaves a bad taste in everyone’s mouth and comes off as completely without class. Worst case, it has even been known to even backfire as a campaign technique. From the perspective of effective sales and marketing tactics, at best I would classify this as bottom feeding.