High-End Hershey


Photo: Cacao seed pods.

The Cacao Reserve by Hershey’s line, available in September, will offer a variety of superior flavors, pleasing textures and exotic aromas unlike any other chocolate. “Consumers today are searching for new, premium experiences,” said Chris Baldwin, Senior Vice President … “Cacao Reserve by Hershey’s meets this rapidly growing demand by offering consumers an indulgent chocolate made with carefully chosen, slowly roasted cacao beans, blended with the finest all-natural ingredients.” The Cacao Reserve by Hershey’s line includes a broad range of premium chocolate products that will let consumers explore different subtleties and intensities of chocolate while learning more about the flavors they prefer. Available in single-serve and take-home bars, truffles and drinking cocoa, the initial line of chocolate bars includes …

If you think that chocolate is next to sex, in order of incredible experiences, then this new line of products will be of considerable interest to you … my tastes run more to the creamy mouthfeel of milk chocolate but, somehow, I feel that there will be products in this new line which will strike my fancy …

Cacao Reserve by Hershey’s premium drinking cocoa will be available in two unique blends, Classic Mayan and Mildly Spiced Aztec. This premium drinking cocoa will let consumers rediscover – and reinvent – how and when they enjoy their hot cocoa. Cacao Reserve by Hershey’s contains real milk chocolate and natural cocoa, providing superior flavor as well as natural flavanol antioxidants. The line will expand in December to include four premium chocolate bars made with cacao beans from individual countries of origin. Cacao Reserve by Hershey’s Country of Origin bars encourage consumers to explore their different nuances of flavor and aroma.

Reported by Melissa Goodman

Retail Merchandiser: Cacao Reserve by Hershey’s

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